The All African Leather Fair 2024, to be held in Addis Ababa, Ethiopia, from November 15–17, 2024, is a premier event that aims to showcase the dynamic leather industry in Ethiopia and across the African continent.
This three-day fair will bring together a diverse array of stakeholders, including Ethiopian tanneries, leather manufacturers, international buyers, trade houses, international brokers, chemical suppliers, accessory suppliers, tannery machinery suppliers, leather garment machinery suppliers, industry advocates, scholars, policymakers, and government officials.
The fair will provide a platform for SMEs to exhibit their innovative products and services, while also featuring a captivating leather fashion show that will highlight the creativity and craftsmanship of the industry. Importantly, the event will also include reflections and insights from pastoralists, who are the crucial sources of the livestock, as well as animal welfare representatives, emphasizing the importance of sustainable and ethical practices throughout the supply chain.
The overarching goal of the All African Leather Fair 2024 is to stimulate the weakening leather industry in Ethiopia and across the continent, by fostering collaboration, showcasing best practices, and exploring new market opportunities. The fair will also highlight the industry’s potential to create more jobs and drive sustainable economic development in the Ethiopian context.
Develop a comprehensive marketing campaign targeting specific industry players globally. Utilize online platforms like industry publications, social media, email marketing, and online advertising platforms like LinkedIn Ads to reach your target audience.
Highlight the fair's focus on showcasing the latest advancements in leather tanning, processing, and sustainable practices. Partner with research institutions and innovators to showcase cutting-edge technologies.
The leather industry has operated significantly with the silent majority of the sector, the SMEs. SMEs will be invited and will have a platform to showcase their work and have a voice at the event.
Organize seminars, workshops, and conferences featuring renowned industry experts on topics relevant to the entire leather value chain, attracting not just manufacturers but also chemical suppliers, power brokers, and designers.
Offer dedicated services to connect exhibitors with potential buyers, distributors, and investors. This will incentivize major players to participate.
Host high-profile fashion shows featuring established and upcoming African designers utilizing Ethiopian leather. Organize design competitions to attract international participation.
New membership are not allowed.